In today’s digital world it’s likely that when you pick up the phone to call a company to ask a question, more often than not, you are going to speak with a robot. ![]() Twenty Over Ten client, Northlanding Financial Partners, has a live chat feature where you can leave a message during after hours or on the weekend. Live chat is particularly effective for high-value financial services since the shoppers are generally seeking more information. Online chat increases the conversions of both existing customers and prospects doing their researching, resulting in more customers and new relationships. If you were to have a live-chat feature as a part of your website, then you or members of your team could quickly and easily answer anything your website may not cover in real-time. In addition to answering questions quickly and efficiently, having this feature adds a “personal touch,” which is so important when you are trying to turn leads into customers and hopefully engage in a long-term relationship. Live Chat BenefitsĮven though most websites may have an FAQ page, a contact form and numerous other ways to answer questions your visitors may have, there may be other times that they can’t quite find the answer to what they are looking for. If your website can’t answer their questions, especially in a timely manner, then you may be losing a potential client to a competitor that does have what they want. So, exactly how do you go about having the “perfect” live chat function on your website and what can you gain from providing this feature? I'm covering everything you need to know about live chat below. There is no doubt that a faster response equates to more leads. No longer do visitors have to sit there for 20 minutes or more and wait for a response that just says to call instead □ Nowadays, the live chat function is becoming more and more popular. Live chat functionality on websites has come a long way since it first hit the scene. But what if your prospects could get their questions answered immediately? Enter: live chat. People want their questions answered, and they want it NOW. I applaud advisor websites that incorporate contact forms giving visitors the expectation that their questions will be answered within 24 hours, or in some cases, the end of the day. ![]() It seems that everyday, the business world is moving faster and faster.
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